Corporate gifting is considered to be one of the most cost-effective means that promotes business in a number of ways. Diwali Corporate gifts are usually given as signs of appreciation or goodwill. The gifts are different from promotional gifts and they are usually of high value and special quality. They are either given to employees and staff or to clients and other business associates. There are two major types of corporate gifts- internal gifts and external gifts. The internal gifts are given to the office employees while external gifts are the ones given by the company to clients or to outside Charities and organizations.

Corporate gifting is an essential part of doing business and it provides a lot of benefits to companies. It helps build brand image and also boost the morale of employees. The gifts let employees know that their hard work is valued and appreciated. The appreciation shown by the company builds cohesion and draws the employees closer to the company which in turn boosts their productivity. The gifts also make them more loyal to the company and thus prevent an increase in the attrition rate.

Corporate gifts are also presented to welcome new clients or as a recognition of long term association. They are also given at the times of new joining, promotion, retirements and festivals like Christmas, New Year and Diwali. In India, most companies and corporate present Diwali corporate gifts to their employees and clients on the occasion of the festival.

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Diwali is the biggest festival of the country and it is also the beginning of the Hindu New year. The Diwali gifts for office staff are symbolic of best wishes and festival greetings. Companies usually present sweets and other traditional gifts on Diwali. Any Indian festival without traditional sweets or mithais will be incomplete and Diwali Sweets are among the most popular Diwali Corporate gift ideas.

Read article on Best corporate gifts for Diwali festival online